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The Three Buckets of Wealth

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Here’s a simple framework that changes how business owners think about money: the Three Buckets of Wealth.

  1. Salary Bucket – Pay yourself a fair, market-based salary. Use it to fund your life today. If you’re underpaying yourself, that’s a profitability issue, not a sacrifice.
  2. Retained Earnings Bucket – The profit left after your fair salary. This is where real wealth is built. With structure and planning, these dollars can grow tax-efficiently for decades.
  3. Exit Bucket – The value you’ll one day unlock when you step away — selling to a third party, transferring to family, or handing off to key employees.

Most owners focus only on the first bucket and let the other two leak opportunity. But when these three work together, your business becomes a wealth creation machine — not just an income source.

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